Barclaycard Platinum Card Campaign
Barclaycard Platinum Card Campaign
Jan 2018
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
Barclaycard Platinum Card Campaign
Jan 2018
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Integrated Design / PayPal
Design support for Publicis Pro agency, creating a variety of assets for Paypal / VISA / Citi, including display banners, landing pages, e-books, brochures, animated banners by Adobe Express, social media assets, online magazines by Foleon etc. It includes templates design and also artwork adaptation in multi-languages.
E-books : Retail / Travel / Business
(EN key visual design & multi-language for local markets)
Digital banner
(EN key visual design in 3 versions targeting different audiences & multi-language for local markets)
Social cards
(for Linkedin, Reddit, and other social media ads)
Landing page
(EN version design as the key template for layout and components, adjust layout and content, and design visual elements for other local markets such as different currencies, data, devices, and services.)
More examples for financial sector clients
Citi - brochures and layout design within brand guideline and template
VISA - animated display banner, and social media promo banners, etc.
