Barclaycard Platinum Card Campaign
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Barclaycard Platinum Card Campaign
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Jan 2018
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
Barclaycard Platinum Card Campaign
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Jan 2018
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Hello, I'm Sarah.
I'm a freelance integrated graphic designer based in London.
With years of industry experience, I have provided design services for a variety of business,
including fashion & lifestyle e-commerce, entertainment, healthcare / pharma / wellbeing,
hospitality, education, property estates, FMCG, finance and banking, etc.
Digital & print. From concept to finish.
I've worked on projects with direct clients, stakeholders and also have agencies experience. Works include advertising campaigns, brand development, B2B/B2C/pitch presentations, websites, email design with build (HTML/CSS), FMCG packaging, marketing collaterals, social media,
events and exhibitions, video editing, UX/UI, infographics, transcreation, etc.
I am open for freelance design / art direction projects. Look forwards to hearing from you.
Clients / Work Experience
Samsung Ads, Knight Frank, John Lewis
OMD agency
Wieden + Kennedy agency
Accenture Song
Publicis Groupe / Digitas Health
Williams Lea Tag / Accenture
Oliver Agency / Barclays
​Yumi Fashion
Qumin Digital Agency
Net-A-Porter
Ogilvy Group UK - OgilvyAction
TAG: Worldwide (Williams Lea)
Avantgarde London, Marketing and PR Agency
PDD, Product and Service Design Agency
Metcalfe’s Food Company (itsu Grocery)
SAS Advertising Agency (Industry Experience)
Education
After Effects Short Course, Media Training London
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Illustration Short Course, University of Art London, Chelsea
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User Experience (UX) Design Short Course, General Assembly
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Goldsmiths College, University of London, UK
MA, Creative and Cultural Entrepreneurship (Communication Design)
University of Wales, Newport, UK
BA Advertising Design
Communication College, Shenzhen University, China
BA Advertising Strategy
Software Skills
Confident and proficient in handling design software,
flexible to work on both Mac and PC system.
Figma, Firefly (AI), Foleon, Prezi (AI), Canva
(General) Adobe Photoshop, Illustration, Indesign
(Web) Adobe XD, Fireworks, Sketch, Dreamweaver
(Office) PowerPoint, Word, Excel, Keynote, Number, Page
(Motion) After Effects, Premiere Pro
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Photographing & Retouching / Filming & Editing
Confident in HTML/CSS emails; responsive Email design and build.
UX and UI design.
(UX Analytics) Google Analyrics
(CMS Systems) Wordpress, Megento, Demandware
(Wireframe and Prototyping) Balsamiq, Axure, Invision
Languages
English & Chinese
(Simplified and Traditional / Mandarin and Cantonese).
(learning) Japanese & French